When it comes to what information a brand collects and what they do with that consumer’s information, every business is different. That is why privacy policies exist. Consumers need to be informed of how their data is being collected, stored, and used by a company they do business with.
When a merger between companies occurs, however, there can be a difference between how the two businesses handled privacy matters. Are there restrictions on what a business can do with data that is acquired through a merger?
The FTC realizes that buying and selling companies or parts of companies is just how business works in our modern world. The fact is, however, that any promise made involving privacy needs to be lived up to. If your business buys out another, that does not negate promises concerning privacy that were made to the purchased company’s existing customers.