Mobile Privacy Enforcement to Start

James Chiodo, Certified Information Privacy Professional CIPP/US

Security concept: Information Privacy on keyboard backgroundThe Digital Advertising Alliance will start enforcement of its Mobile Guidance as of September, 1, 2015.

The DAA Mobile Guidance will be enforced by the Council of Better Business Bureaus (CBBB) and the Direct-Marketing Association (DMA), the same two independent entities that have oversight of the DAA Principles on browsers.

The Mobile Guidance is not mobile guidelines in the traditional sense, but is part of the Internet-Based Advertising regulations that apply to all websites, blogs, and mobile apps.

If you’re confused, you are not alone, most people are. Here are the general guidelines for On-line Behavioral Advertising.

Here is the condensed version of the On-line Behavioral Advertising definition:

The collection of on-line data from a particular computer or device regarding Web viewing behaviors over time and across non-Affiliate web sites for the purpose of using such data to predict user preferences or interests to deliver advertising to that computer or device based upon the preferences or interests inferred from such web viewing behaviors.”

So if you are using Yahoo Ads, Google AdSense, or other advertising networks on your blog or website, you are required to comply with the On-line Behavioral Advertising regulations.

I think most would agree that the organizations involved with developing and enforcing the

On-line Behavioral Advertising guidelines could do a better job helping website owners and mobile app developers understand and comply with their regulations in the form of simpler explanations and clear step-by-step instructions.

However, the regulations do affect many on-line operators and mobile app sellers so the regulations are worth paying attention to and complying with.

We have a previous blog post that probably will help you better understand the organizations behind the promotion and enforcement of On-line Behavioral Advertising regulations.

Click Here for the complete blog post

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