You must notify your visitors and customers
I am sure at some point in time you have received privacy change notices in the mail or emailed to you, there is a good reason why you received them. The companies that sent you the notices are required by law to notify their customers and users when they change their privacy policies both on and off the Internet.
“The Federal Trade Commission (FTC) is very clear on this subject and without the notification or express consent by customers and users; a company cannot use their information in a way that is materially inconsistent with the promises made in their policies at the time the information was collected. And by using such information could subject a company to enforcement action from the FTC under Section 5 ”Unfair or Deceptive Acts or Practices.”
Internet privacy laws have been changing rapidly the last 5 years and will likely continue to change frequently. As a website or blog operator, it behooves you to pay attention to these laws and the requirements that go along with them. The repercussions for violating Internet privacy laws can range from $2,500 fines up to devastating lawsuits.