This brings us to the free privacy policies that are given away on the Internet ……
As of the date of this post, we have not seen any of the free privacy policies offered on the Internet that comply with the current laws. And worse, some of the wording in these privacy policies are potential legal land mines.
1. Not one of the free privacy policies offered complied with Internet privacy laws.
3. A well-drafted provision describing the treatment of customer’s credit card information was nonexistent with almost all of the policies we looked at.
4. Most had no provision for (children.)
5. Most lacked a detailed provision explaining what type of information the website or blog collected and how it is used.
6. None of the free privacy policies and provisions for Google Analytics, AdSense or remarketing.
FTC says to honor your privacy promises.
The FTC has taken legal action against many companies that claimed to protect the privacy or security of its visitors or customer’s information, but didn’t live up to their promises when operating their websites and blogs. The FTC also has taken legal action against companies that made wide-ranging statements included in their privacy policies, but then failed to disclose the degree to which they collected or shared information with others.
Here are just a couple of provisions in the free privacy policies that could be the grounds for FTC legal action or possible lawsuits from visitors or customers if their website or blog was hacked or other situations occurred where personal information was accidentally divulged to other parties or made public:
1. We shall strive and shall take every precaution to preserve adequate physical, procedural and technical security with respect to its offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure of the user’ personal information.
2. We adopt correct data collection, storage and processing practices and security measures to protect against unauthorized access, change, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Under the law, you have to take reasonable steps to keep important information secure. At the minimum, you have to comply with the privacy assurances you make to your visitors or customers. However, making statements or implying that a visitor or customer’s information will always be secure is increasing your risk for legal action against you.
We have taken steps to build our Website using sophisticated encryption and authentication tools to protect the security of your PII. When we collect your PII through our Website, we will encrypt your PII before it travels over the Internet using industry standards as establishing for conducting secure online transactions.
We also use industry standard technologies such as secure routers and fire walls to make sure that your PII is safe. Unfortunately, we cannot fully guarantee secure data transmission over the Internet because of its nature.
Once we receive your PII, we have industry standard security measures in place to protect against the loss or misuse of your PII, though again, we cannot fully guarantee against such loss or misuse.